The article is adapted from HERO Textil AG.

Absolute perfection for best yarns

HERO Textil AG: Successfully dared the German textile industry with innovative ideas.

Alone the figures are impressive: By now the team of HERO Textil - consists of 20 team members - produced about 1.2 million arm cuffs, 3.3 million braces, 112 000 meters of elastic textiles, used 110 tones yarn for the production and delivered to more than 260 customers in 25 countries annually.

A few days ago when founder Hubert Ulrich looked back on a three century company history, he was able to do this unwound and satisfied.
Satisfied because his strategy of "little steps" worked out and he was able to set the basis that the company can be successfully even in difficult times. Unwound because he knows his life´s work in good hands. "What is left over of the German textile industry?" he asked almost provocative. An answer could be: HERO Textil AG.

If you ask the former sales manager of AGA-Garn GmbH for the reasons, he has immediately a simple as well as convincing answer: "You have to be creative and to be able to offer something interesting to your customers." In Hubert Ulrich´s opinion, who celebrated his 75th birthday a few days ago, quality and reliability are the prerequisites that the highly specialized manufacturer of technical textiles with a domestic located production on 1200 square meters with 150 machines can manufacture internationally and competitively.

The senior boss retired nine years ago from the operative business. Since that time his sons Juergen (purchasing, production and distribution) and Christoph (Marketing, Sales) have leaded the family business. The basic direction changed hardly. Juergen Ulrich:" On the one hand we are offering the complete spectrum from manufacturing over finishing till storing. On the other hand the customer benefits from a flexibility which he will find hardly in this style."

Even small orders will be delivered in 24 hours. But the elastic textiles, braces, cuffs, collars or coverings which are mainly used in work wear, heat protection clothing, clean room clothing and medical clothing won´t reach the sales when the certificated manufacturer wouldn´t insist on absolutely high quality through the whole value chain. "Made by HERO" is a guarantee for color and shape fastness which has its own price. "We even reject orders if the margin is not conform to our quality", said Christoph Ulrich.

Hero´s leadership is also always on the search of new market niches to avoid the competitive pressure. The current example is an elastic and knitting belt for the work wear and outdoor clothing industry which can be washed together with the trousers. First key customers took the belt for their collections. The old principle is valid: "You have really to offer something to the customer."